At Goodwork we love lighting your daily life, accompanying you in your best moments and helping to break your monotony. How? Making routine gestures, such as shopping, become an unforgettable experience. At Goodwork, we are manufacturers of LED lighting and we work in all the world. We have an important presence in the American market, with very significant lighting projects in the retail sector, among others.
Lighting a jewelry is one of the most exciting challenges facing a lighting manufacturer, because of the complexity of the distribution of light in a place where the materials of the products themselves (apart from the display cases and mirrors) reflect. So, ,it is necessary to emphasize that there are no glare. Special care must be taken with the reflection emitted by the spheres of the clocks, which, in addition to disturbing consumers and visitors, can actually make the work really uncomfortable to the workers.
We have worked in the area of Baja California Sur and Southeast of Mexico with Ultrajewels, a brand of jewelery of high standing. Ultrajewels, as a company committed to excellence in service and offering a broad portfolio of the world’s finest brands, required us to make the best of ourselves for this project. We work together with Luxury Design, responsible for lighting design. Every detail had to be taken care of, designing a lighting that would contribute to highlight the beauty and elegance of the space itself and give a cozy welcome to the client in a comfortable and distinguished environment.
The interior of the establishment was lighting with GW Nowa Light downlights at 4,100 Kº and in the area of clocks, they mixed warmer tones that contribute to give the store more dynamism and vitality. Smaller, more focused beam angles were used to emphasize those areas where they make decisions about buying high-value products. It is essential that the lighting here is punctual and directed, so that these products stand out and be appreciated with total clarity. For more general areas, open beam angles of GW Nowa Light and LED strips of GW Flex Strip were used, to give more subtlety and homogeneity to the usual illumination.
In this sector, as in the food sector, decoration… and retail sectors, in general, lighting has a high chromatic reproduction rate. A low CRI will create confusion among consumers about the actual colors and textures of the product. GW Nowa Light downlight has a CRI> 85 so, employed in natural white as in this case, it will reproduce with fidelity the authentic chromatic range of the product. In this way, the buyer can have the complete assurance that he will see the product as fascinating once out the door.
Do not hesitate and move to LED with Goodwork.