Month: November 2016

A QR code, “quick response code”, is a module that stores information in a two-dimensional bar code. This technology, was created in 1994 with the objective of allowing to read contents at high speed. These codes (which usually lead to a URL) allow you to interact with the world through your smartphone or tablet. It is common to find them in advertising brochures, magazines, posters… and also have been used as a marketing tool by many brands to promote their products or services. However, in spite of its initial boom, especially in countries like Japan, where its use is very popular, this technology seems to have the days counted.

For the past two years QR codes have been marred by Fujitsu’s proposal to create a system consisting of controlled emission of LED pulses on objects. But… how exactly does it work? The key is the controlled emission of LED pulses on the object, causes an illumination that fluctuates fast enough and in three different colors: green, red and blue; So, that the human eye does not perceive it, but the camera of a smartphone. The user simply needs to download an application and from it, point the telephone to the object for which you want more information. Then the internal software will detect the binary code inserted in the variations of the light and decipher the hidden information.

The goal is to implant first in public places such as universities, galleries, congress halls, cultural centers, museums, fairs… At the moment, it is not so aimed at everyday products, although it has been tried with fresh food and is known to be totally harmless. In addition to this, other advantages of QR codes are:

– It is not necessary to print and paste the code in each product, so it saves, time and money.

– You can update the information much faster and easier.

– It maintains the aesthetics of the product intact by not having to put the code on it.

Can you imagine that just by pointing your mobile phone to the TV, or to the screen of your computer when it appeared announced a product that you like could know all its characteristics, its price and where to buy it? The LED technology shows us once again that everything is possible and also, in the future, not so far away.

The 13th Project Qatar edition, organized by IFP Qatar at the Convention and Exhibition Center Doha (DECC), finished another successful year for visitors and exhibitors.

Good Work International was witness to the most relevant event held in The Persian Gulf for the construction sector, technology and industry concerns. This is an exhibition for professionals who know exactly what they want when they come to you. It is an exciting commercial meeting. A B2B-meeting to gain new contacts and new kinds of business. It is also a place for networking where new synergies are created with other exhibitors which permits you to work together on future projects.

We must also highlight the work that Project Qatar has developed, along with the Chamber of Commerce, while organizing workshops to maximize the educational aspects of the construction industry. The workshops are focused on technological advances with the aim of professionalizing the construction industry. Workshops on the subjects of smart cities, project analysis, insurance and quality control, product testing and energy efficiency are included.

Project Qatar gave us the opportunity to show our latest developments. The Middle East market is in full growth and it is a market in which we place great trust in the strength, engineering and know-how of Spanish companies. This is a culture that requires complete solutions in all phases of the process: pre-sales, sales and post-sales. It ranges from product design to construction, installation, maintenance, etc. It is a “package” of all services are offered.

In summary, Project Qatar was a very positive experience for us. We have found very interesting challenges in which the company has the ability to carry them out enthusiasm and determination.